Xinhua's 'Study New Language' series urges Party members to 'never forget the original aspiration'
学习新语·铸魂强党｜全党同志务必不忘初心、牢记使命
Xinhua News Agency's 'Study New Language' column launched a multimedia series titled 'Forging the Soul, Strengthening the Party.' The latest installment focuses on the directive 'persist in never forgetting the original aspiration and keeping the mission firmly in mind.' The piece presents a curated collection of quotes from Xi Jinping since the 18th Party Congress, framing them as essential study material for Party members.
The view from inside
The article frames Xi Jinping's statements on Party-building thought (党建思想) as the 'fundamental guideline' for strengthening the Party in the new era. It positions the concept of 'never forgetting the original aspiration, keeping the mission firmly in mind' (不忘初心、牢记使命) not as a historical slogan but as an active, ongoing requirement for all Party members. The piece is part of a series explicitly designed to 'forge the soul' (铸魂), signaling an internal campaign to reinforce ideological discipline and loyalty. The intended domestic audience is Party cadres and members, who are expected to study and internalize these curated quotations.
What an outside reader should notice
The article contains no new policy announcements or original reporting; it is entirely a repackaging of past Xi Jinping quotations into a graphic-heavy format. This reflects a sustained internal communication effort to consolidate ideological orthodoxy, but it offers no news value on concrete governance or policy shifts. The framing treats the Party's internal discipline as a matter of settled, self-evident importance.
Key points
- The article is part of Xinhua's 'Study New Language · Forging the Soul, Strengthening the Party' (学习新语·铸魂强党) series.
- It systematically compiles Xi Jinping's key statements on 'never forgetting the original aspiration' since the 18th Party Congress.
- The content is presented as a series of 15 graphic cards featuring quotes, with no additional analysis or commentary.
- The piece states that Xi Jinping's thought on Party building is a core component of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era.
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