Inbound tourism boom: China sees record foreign arrivals as visa-free policy takes hold
解锁宝藏中国 入境游“圈粉”世界
Chinese state media report a sharp rise in foreign visitors this summer, driven by expanded visa waivers and immersive cultural experiences. At Beijing ports alone, foreign entries surpassed 4.6 million through early August, up 30 percent year on year, while a single-day record of 80,000 was set on August 2. In Zhengzhou, over 78 percent of a weekly 20,000 arrivals used visa-free access. The piece highlights cycling tours along Beijing's Central Axis and craft-beer-tasting in repurposed factory districts as new draws.
The view from inside
The narrative frames the surge as 'unlocking a treasure China' (解锁宝藏中国) and 'winning fans worldwide' (圈粉世界), presenting inbound tourism as organic proof of the country's cultural magnetism and policy success.
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