Beijing pushes 'China Service' brand-building as economic engine shifts
金社平:培育更多"中国服务"品牌
A major People's Daily commentary frames the cultivation of 'China Service' brands as the cornerstone of a national economic upgrade. It reports that the service sector grew 5.2% in the first half of 2026, making up 59.5% of GDP, and cites a July Politburo meeting and a landmark April national services conference as policy anchors. The piece presents the push, including a projected 100-trillion-yuan total sector size by 2030, as a historically necessary turn from investment-led to consumption-led growth.
The view from inside
The commentary, bylined by the authoritative collective pen name Jin Sheping (金社平), treats the service sector's dominance as both an economic law and a political imperative, elevating it to a core component of 高质量发展…
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