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Politics & PolicyPeople's Daily Online (人民网)

Ganzhou transforms Long March sites into national cultural park and rural economic engine

用心守护“红飘带”起点

A People's Daily report details how Ganzhou, Jiangxi, is developing a Long March National Cultural Park by linking scattered revolutionary sites into a unified tourism network. The article describes immersive experiences, performances, and guided hikes that attract students and tourists, framing the initiative as both heritage preservation and a driver of rural revitalization. It highlights local residents, including descendants of Red Army soldiers, who now work as guides and innkeepers, seeing their incomes rise.

The view from inside

The piece frames the Long March (长征) as a sacred founding narrative whose physical traces must be 'carefully guarded' (用心守护). The term 'red ribbon' (红飘带) sentimentalizes the route.

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