SocietySina News (新浪新闻)
Shanghai university turns tobacco control into youth-driven games and viral videos
控烟之路“不躺平”，这所上海高校“玩”出控烟“青”态度
Shanghai Lixin University of Accounting and Finance has spent a decade building a smoke-free campus through playful campaigns. Instead of lectures, it uses bowling challenges where pins are labeled with smoking harms, short videos riffing on internet memes, and a 300-strong student patrol. The approach, presented at a 2026 youth tobacco-control forum, frames compliance as a shared, youthful responsibility.
The view from inside
The piece frames tobacco control as a 'marathon' where the university 'never thought of lying flat' (躺平). It celebrates 'immersive' peer education and 'youth attitude' (青态度), treating student-led content—like a…
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